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April 26, 2005

The Leader's Guide is published!

Yes, my blog is back!

From July through October last year, I included in this blog advance segments of my new book, The Leader's Guide to Storytelling: Mastering the Art & Discipline of Business Narrative. This was very helpful to me and added a great deal to some of the chapters, particularly chapter 5.

Now the book has been published (i.e. last week) and it's available in bookstores like Barnes & Noble and Borders, and at Amazon.com (US). It will be available in Europe by mid-May.

The new book is a comprehensive look at the role of storytelling in meeting the most important leadership challenges today, including motivate others to action, build trust in you, build trust in your company (branding), transmit your values, get others working together, share knowledge, tame the grapevine, create and share your vision, solve the paradox of innovation, and use narrative to transform your organization. 

What do others think about the book?

Larry Prusak: co-author of Working Knowledge: "This book, Steve Denning's Magnum Opus on Storytelling, is a great achievement: the one book every manager should read before giving up their lifeless PowerPoint presentations. The book is creative, eclectic, passionate and useful - a rare combination for a business book."

Tom Kelley author of The Art of Innovation: "Storytellers play a pivotal role in the 21st century enterprise, and Denning has provided us with a handy field guide to the narrative craft. After making a compelling argument for the power of storytelling, he gives us the details on how to deliver the right story at the right time. Read this useful book-and then tell your friends about it!" 

What's new in the book, that wasn't in The Springboard and Squirrel Inc? Find out at http://www.stevedenning.com/LeadersGuideWhatsNew.html.

How did the book come to be written? Why is the book in the particular shape it is in? Why did it come so soon after Squirrel Inc? How long does it take to write a book? How did you get time to write? Where do I write? How did I use the blog? Why did I stop the blog between October and April? How do you find a publisher? Do I have any advice for other writers? If you're interested in any of these questions, go to:

http://www.stevedenning.com/LeadersGuide-HowIWroteIt.html

In coming days, I'll be talking more about the book, its contents and the reactions to it, so stay tuned.

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