Go Far For Customers
By Cord Cooper Posted 08/04/2010 05:05 PM ET
"Don't just satisfy customers. That's the price of admission. Focus on delighting clients, says Stephen Denning, author of "The Leader's Guide to Radical Management."
• Target. To delight buyers, "identify your primary clients," he said. "If you can delight this group, you'll have a resilient client base."
Skip being all things to everyone. It "practically guarantees average products that will not delight anyone," Denning said...."
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