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« Design thinking is a subset of radical management: cool vlsual summary | Main | No seed ever sees its own flower. We are here to do. »

November 27, 2010


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Great post. A good story that needs telling from the rooftops (the ones over the C-suite).


Very good points in your post,Steven. However, reinventing management sounds like a long-term transformational process. In the meantime, how about a short term compromise? Maybe it should be positioned as Financial Storytelling. That way, it's a first step towards aligning the drivers of the traditional management with the qualities of high productivity, continuous innovation, disciplined execution, greater job satisfaction and client delight.

Steve Denning

Hi EBeancounter

"Financial storytelling"? Interesting!

My experience has been that if we stick with "storytelling" as the frame of reference, then we remain vulnerable to the CFO and his minions. We can win battles with "storytelling", but I'm trying to win the war and get sustainable change. For that purpose, I think we need a broader frame than "storytelling".



Yet another book on reinventing management? Egads that story has been told by so many (primarily white males) for so long now.

Steve Denning

Dear JC

Thanks for your comment. Yes, another book on reinventing management. You suggest that the story has been told by many times before. Well, if that is the case, I'm afraid that the problems still remain in a very serious form, as I explain here:

I spent several years trying to figure out why the problems hadn't been solved, despite those many books. I have tried in my new book to explain what I learned and what can be done about it. In fact, I discovered that there is a new story to be told and I have done my best to tell it.

I am hoping that people who are seriously concerned to understand the tragic state of the current workplace, how it has come about and what can be done about it, will take the time to read my story, consider it and ultimately decide whether it is helpful in dealing with those problems.

I am not surprised that some people might initially find implausible the idea that something new could be said about a subject on which so much has been written.

Some fourteen years ago, when I began telling people that storytelling might be relevant to leadership in organizations, many people scoffed at that idea too. Today storytelling is an accepted part of most leadership textbooks and curricula.

As Einstein said, "If at first an idea is not absurd, there is no hope for it."

So I hope you will at some point take the time to consider my "absurd idea" and reflect on whether it is relevant to the problems from which so many people today are suffering.


Coach Outlet

My take is that the problem is not so much that Agile and Scrum don't t scale. We now have many examples of large-scale implementations of Agile.

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