Confession. I have a fetish for fonts. I've always loved the stately shapes of Palatino, the humanist clarity of Bauer Bodoni, the elegance of Edwardian or more recently Beurre, the flash of LTC Caslon Swash, the coolness of Futura, even the simplicity of Calibri.
I continue to search for the perfect handwritten font, i.e. one that is clear, legible, with character, but not wacky. The closest to what I am looking for that I have found so far is Atland from Blambot.
This morning, however, I was stunned to find in the editorial page of the New York Times, a prominent advertisement at the top for, guess what, fonts. Not a tiny ad on the side, but right in the middle at the top. Check it out here.
Does this mean that fonts are becoming, darn it, popular? Does this mean that I am not alone in having a font fetish? Does this mean I will be able to confess my fetish and loads of other people will stand up and confess, "Me too!"
Does this mean that pretty soon we will be seeing fonts.com shops sprouting up in malls around the world, and huge crowds attracted by the announcement of the next big new font?
When my fetish was a exclusive, private affair, like a taste for fine wine or Tiepolo prints, I was happy to nurse it and deal with it. But now that it's becoming something that every Tom, Dick and Harry has, I'm not so sure. Does anyone know of a 12 step program to deal with a font fetish?