Innovation thrives under constraints. Denmark doesn't have big developers of computer games. Denmark doesn't have billions of dollars to throw at Technicolor and marketing. But Denmark does have great ideas, simple design and a rich tradition for storytelling. All that make for cool computer games.
A key lesson for all organizations: less is more. Aim for the simplest possible thing that will delight buyers. Don't load products down with features that most people won't use and that make the product hard to operate. For instance, my DVD controller made by Sony has 54 buttons, most of which no one in our house knows how to use: it delights no one. By contrast, my iPod by Apple has just four buttons and delights everyone.
To read more about the ten key steps to innovation, go here.