My article, The Reinvention of Management" has just been published in a special issue of Strategy & Leadership on "outracing change: learning to foresee, adapt, re-invent and innovate faster." (Strategy & Leadership, 2011, Vol. 39 Issue: #2, pp.9 - 17)
The article explains why business leaders and writers are increasingly exploring a fundamental rethinking of the basic tenets of management. It synthesizes a number of books including my own book, The Leader’s Guide to Radical Management (2010) and shows how management is being reinvented with five fundamental shifts:
- the firm's goal (a shift from inside-out to outside-in);
- the role of managers (a shift from controller to enabler);
- the mode of coordination (from command and control to dynamic linking);
- the values practiced (a shift from value to values); and
- the communications (a shift from command to conversation).
The raison d'être of the firm changes from a focus on efficiency and reducing transaction costs to scalable collaboration, learning and innovation. The shifts are interdependent: if only some shifts are made, the firm will slide back into hierarchical bureaucracy.
By adopting a people-centered goal, a people-centered role for managers, a people-centered coordination mechanism, people-centered values and people-centered communication the leaders of a firm can focus on the people who are its customers.
The article is available here.
Cool, innovative & serious fun
If you would like to learn more about the reinvention of management for the 21st Century, please join me for a two day workshop on May 12-13, 2011 in Washington DC that is all about cool, innovative and serious fun. More details here.
On hand will be some of the co-creators of the new world of work, including Seth Kahan, author of Getting Change Right, Rod Collins, author of Leadership in a Wiki World,and Madelyn Blair, author of Riding The Current.