CHICAGO STORYTELLING MASTERCLASS

I will be giving a full-day storytelling masterclass in Chicago on September 29, 2005, sponsored by the ARK Group.

In this masterclass, participants will learn how to use stories to handle the main challenges of transformational leadership, communicate complex ideas so as to be easily understood, spark action even from skeptical audiences, build trust by communicating who you are, enhance your brand authentically from within the organization, understand values and how to transmit them authentically, create high performance teams and communities of practice, transmit knowledge, both explicit and tacit, tame the grapevine, and lead people into the future.

In this masterclass, participants will learn how to use stories to handle the main challenges of transformational leadership, communicate complex ideas so as to be easily understood, spark action even from skeptical audiences, build trust by communicating who you are, enhance your brand authentically from within the organization, understand values and how to transmit them authentically, create high performance teams and communities of practice, transmit knowledge, both explicit and tacit, tame the grapevine, and lead people into the future.

Participants will receive a signed copy of my new book, The Leader's Guide to Storytelling (Jossey-Bass, 2005) as part of the masterclass.

This is the first publicly-accessible masterclass that the ARK Group is putting on in the US, and it is shaping up with some great innovations. For once, we have a whole day, compared to the half-day that I’ve been doing in the European masterclasses. And my recent whirlwind tour through Australia and NZ (21 workshops/presentations in less than three weeks) has given me the chance to refine some modules and develop new ones.

• The workshop will feature a case study: Participants will get to practice the full array of narrative techniques on a brand new case study developed specially for this masterclass. In this fascinating story of a firm in transition, participants will get to see what’s involved in getting change in a difficult situation, including not only springboard stories but also all the other narrative patterns described in The Leader’s Guide to Storytelling.

• It will include 12 ways to create high-performance teams: the conventional wisdom (e.g. Richard Hackman’s Leading Teams) is that management can’t do any more than create the conditions for teams, not actually generate high-performance teams. In this module, you’ll learn not only why this is wrong but also: twelve things that you actually can do to generate high-performance teams.

• Three narrative dimensions of brands: The idea that brands have something to do with narrative is now becoming quite commonplace. But did you know that there are three different narrative dimensions of brands? Participants will explore these three different dimensions in the case study.

• Innovation: my workshops in the past have focused on communicating a change idea that you already have. In this module, we’ll work on the prior question: how do you come up with change idea? You’ll learn how narrative techniques can help in this area too.

• Seven crucial steps to perform the story: Telling the right story is important, but just as important is how you perform it. In this module, you’ll learn

• The HR dimension of storytelling: smart organizations are realizing that narrative is a core competence of an organization, and are incorporating this into recruitment and staffing policies.

• PowerPoint: In this module, you’ll learn to stop complaining about PowerPoint and start using its awesome capacity to reinforce your narrative.

It will take place at the Chicago Marriott Downtown.

The price is US$995. 

To get more details on the masterclass, click here.

To book your place, click here: 

If you have a question, send me an email at [email protected] 

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