Thanks to all those of you who filled out the survey about the online learning event in October-November 2010. It was a great response for a web survey. Much appreciated! (The winners of the raffle were Katie Hutton from Wellington New Zealand, Larry Johnson from Minneapolis, and Stan Yanakiev. Advance copies of The Leader’s Guide to Radical Management are being sent to those lucky folks.)
Four main subjects emerged in the survey responses.
One was timing. It’s hard for people to make a commitment in July for a 4-week event in October-November. For many people, it’s hard to predict what will be happening that far ahead and what their time availability will be.
So one suggestion was to make clearer what the time involvement would be. The event is really a four week conversation with Seth Kahan and myself. There will four video lectures, which can be viewed at any time. There will be live discussions, which will be recorded and can be listened to at any time. And there will be online Q&A that will be continuous over the four week period. So even if your schedule is very tight in the period, you could still get almost the full value from the event by logging on, whenever your time permits.
The third suggestion was to make clearer what the value proposition of the online event would be. We have now done our best to clarify the description of the event on the web. Where else in the world can you learn how to manage in a way that generates high productivity, continuous innovation, deep job satisfaction and client delight? Where else can you get 4 weeks of continuous access to two instructors? Where else can you get such a wealth of downloads?
The fourth subject was price. There was a range of views. For some, there was surprise that the price for such an event was not in four figures, given the value being offered. At the other extreme, one person said that all such events should be free. In between those extremes, some said the price was reasonable. Others said a somewhat lower price would really help them to register.
What to do? Although obviously we do offer a great deal of free material on our websites and in this blog, we will have certain costs to cover in putting on such an event, so “free” is not a real possibility in this case. We have tried to stay away from any kind of four-figure “celebrity pricing”. We are offering a deep discount for groups of ten or more. But otherwise, we have concluded that the current pricing offers a reasonable balance between covering costs and making the event affordable to as many as possible. We hope that participants will agree.
I can't believe how much of this I just wasn't aware of. Thank you for bringing more information to this topic for me. I'm truly grateful and really impressed.
Posted by: Health News | March 16, 2011 at 03:25 AM