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« Why is the world run by bean counters? | Main | Investor's Business Daily: article on my new book »

August 06, 2010


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Sue Porter Beffel

I'm the coordinator of a mentoring program of and for federal employees. Your article caught my eye as our most recent workshop was on creating yoru personal/professional brand. Next month's workshop will be on storytelling -- as a mentoring and networking tool. Any suggestions?

Steve Denning

Hi Sue--Storytelling can be used for a wide array of organizational purposes, as my books, articles and blogs point out. So a first step is to set priorities. What do you want to accomplish with storytelling? You could do an overview of the varied possible purposes. Or you could pick a particular area, ie. sparking change and focus on that. Happy to chat further by email:



Hi, A Chinese trend is the "human flesh search", easy to find on google. They can use the web to hunt one down, all aspects of one's life ignoring privacy, then destroy one's life. It appears that the President of the Sunmoon education company in Shenzhen is being hunted now. He may be able to buy off his female staffer who incited the hunt.

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Social media is critical to the success of today’s businesses. We really can’t deny the fact that businesses are testing out Twitter and other social networking sites as part of their steps into the social media landscape. Anyways, thanks for sharing this post!

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